Why I Built the Brand?
Why I Built Cheatcode Athletix: Embracing Being ‘Built Different’
From the outside looking in, Cheatcode Athletix might seem like just another luxury clothing line. But for me, it’s so much more—it’s a movement, a message, and a mission. At its core, my brand is about embracing what makes each of us unique. It’s about celebrating the power of being different, unapologetically.
Why "Built Different"?
I’ve always believed that being different isn’t a flaw—it’s a gift. Society often pressures us to conform, to fit neatly into a mold, but the truth is, the world thrives because of individuality. Cheatcode Athletix is my way of reminding people that it’s okay to stand out, to live authentically, and to own your story.
This philosophy of being "Built Different" goes beyond clothing—it’s a mindset. It’s about having the courage to embrace who you are and recognizing the strength in your differences.
My Inspiration: Children and My Late Mother
The inspiration behind Cheatcode Athletix runs deep and personal.
Children are naturally fearless in their uniqueness. They’re unapologetically themselves, full of curiosity, imagination, and authenticity. They remind us of who we were before the world tried to tell us who to be. Watching children be themselves inspired me to create a brand that encourages everyone—adults included—to tap back into that confidence.
Then there’s my late mother, the foundation of my strength and resilience. She passed away this April, and her loss has been one of the hardest challenges of my life. But through her, I learned what it truly means to be “Built Different.” She was a warrior, someone who overcame life’s hurdles with grace and determination. Her love, sacrifices, and unwavering belief in me fuel everything I do. She taught me to never back down, to find my own path, and to always honor my individuality.
What I Hope to Achieve
Through Cheatcode Athletix, I want to empower people to rewrite the narrative around what it means to be different. I want them to see that their uniqueness is their power. Whether you’re wearing our clothing or simply following our journey, I hope you feel inspired to embrace your authentic self and take pride in being “Built Different.”
This brand isn’t just for me—it’s for everyone who’s ever felt out of place, misunderstood, or underestimated. It’s for those who know deep down that their differences are their greatest strength.
Every stitch, every design, every message is a tribute to my mother’s legacy and the fearless individuality of children everywhere. Cheatcode Athletix isn’t just about clothes; it’s about creating a culture of empowerment, where being different isn’t just accepted—it’s celebrated.
If there’s one thing I want people to take away from Cheatcode Athletix, it’s this: You don’t have to fit in. You were never meant to. Because you are, and always will be, Built Different.
From the outside looking in, Cheatcode Athletix might seem like just another luxury clothing line. But for me, it’s so much more—it’s a movement, a message, and a mission. At its core, my brand is about embracing what makes each of us unique. It’s about celebrating the power of being different, unapologetically.
Why "Built Different"?
I’ve always believed that being different isn’t a flaw—it’s a gift. Society often pressures us to conform, to fit neatly into a mold, but the truth is, the world thrives because of individuality. Cheatcode Athletix is my way of reminding people that it’s okay to stand out, to live authentically, and to own your story.
This philosophy of being "Built Different" goes beyond clothing—it’s a mindset. It’s about having the courage to embrace who you are and recognizing the strength in your differences.
My Inspiration: Children and My Late Mother
The inspiration behind Cheatcode Athletix runs deep and personal.
Children are naturally fearless in their uniqueness. They’re unapologetically themselves, full of curiosity, imagination, and authenticity. They remind us of who we were before the world tried to tell us who to be. Watching children be themselves inspired me to create a brand that encourages everyone—adults included—to tap back into that confidence.
Then there’s my late mother, the foundation of my strength and resilience. She passed away this April, and her loss has been one of the hardest challenges of my life. But through her, I learned what it truly means to be “Built Different.” She was a warrior, someone who overcame life’s hurdles with grace and determination. Her love, sacrifices, and unwavering belief in me fuel everything I do. She taught me to never back down, to find my own path, and to always honor my individuality.
What I Hope to Achieve
Through Cheatcode Athletix, I want to empower people to rewrite the narrative around what it means to be different. I want them to see that their uniqueness is their power. Whether you’re wearing our clothing or simply following our journey, I hope you feel inspired to embrace your authentic self and take pride in being “Built Different.”
This brand isn’t just for me—it’s for everyone who’s ever felt out of place, misunderstood, or underestimated. It’s for those who know deep down that their differences are their greatest strength.
Every stitch, every design, every message is a tribute to my mother’s legacy and the fearless individuality of children everywhere. Cheatcode Athletix isn’t just about clothes; it’s about creating a culture of empowerment, where being different isn’t just accepted—it’s celebrated.
If there’s one thing I want people to take away from Cheatcode Athletix, it’s this: You don’t have to fit in. You were never meant to. Because you are, and always will be, Built Different.